Customer-facing businesses understand the importance of first impressions when it comes to attracting and retaining a loyal customer base. An untidy, unhygienic store or business space could make the difference between a potential customer choosing a competitor over your own services or products.
This is particularly important if you’re selling physical items – people want to know that they’re purchasing from somewhere that prioritises cleanliness. Here are some of the reasons for keeping your commercial premises in prime condition for your staff and customers, and our tips for achieving just that.
Creating a healthier environment
Keeping your work environment clean and tidy will ensure that it’s sanitary for your staff and visitors – something that’s more important than ever in the ‘new normal’. This is where professional cleaning services can really help. You and your staff don’t need to worry about the surrounding environment being kept to a high standard, as it will be taken care of for you, so you can focus on your business. Professional cleaners will also have the necessary equipment to carry out more specialist jobs, such as carpet or upholstery cleaning, so you can make sure that all surfaces are sanitised in a cost-effective way.
Adhering to health and safety guidelines
It’s not just your customers you need to think about – keeping your facilities in good working order can also help to ensure you’re passing health and safety checks set by the authorities. From making sure bathrooms and toilets are kept sanitary with regular deep cleaning to checking that food preparation areas are clean and tidy, and that communal areas are free from trip hazards and safety risks, there’s a lot of responsibility placed on business owners to keep their premises in an appropriate state for their staff and customers.
Maintaining kerb appeal
When it comes to first impressions, in many cases, you’ll need to consider the exterior of your property just as much as the inside. This could well be the first look a potential customer has of your business and a dilapidated building that doesn’t look like it’s been taken care of could put them off using your services or products. From regular window cleaning to maintaining guttering and repairing any damage to the property, you can keep your premises looking inviting and appealing to existing and potential customers and clients.
Top tips for creating a great first impression
When it comes to first impressions, think about the areas that your customers or clients are going to make contact with. You want to keep communal areas clean and hygienic, so this means making sure chairs, sofas and curtains in reception areas or waiting rooms are free from stains or odours, and that carpets are regularly vacuumed and cleaned to remove spillages.
Make sure that toilets or washrooms are sanitised and that any damage or disrepair is dealt with quickly. Similarly, kitchen areas should be maintained daily, with surfaces wiped down, waste bins emptied, and appliances deep cleaned to keep them hygienic. Finally, don’t neglect the outside of the property – make sure that litter is removed, that the windows are cleaned regularly throughout the year and that car parks and communal areas are kept tidy.
Your business reputation relies on your physical work environment, so keeping your facilities clean, tidy and sanitary is essential. You want your commercial property to be a nice place for staff to work and to retain customers, as well as keep everyone passing through each day safe and healthy. Whether it’s an office, a retail store, a public building or another industry entirely, cleanliness is paramount to promoting a positive customer experience.
If investing in professional cleaning services is something you’re considering for your business, why not contact the team at Supreme Cleaning? We offer a range of cleaning services for commercial buildings, from window cleaning and end-of-tenancy services to carpet or upholstery cleaning for businesses across London and the South East.